Communications Plans from Daba Designs
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10 Keys to Sales and Financial Success for Small Business Vol 1 & 2 Set of two VHS tapes on marketing, financial planning and growth for the small business owner… |
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Marty Neumeier’s INNOVATION WORKSHOP: Brand Strategy + Design Thinking = Transformation, DVD $20.98 BRAND STRATEGY + DESIGN THINKING = NONSTOP INNOVATIONIn this DVD video, brand guru Marty Neumeier presents concepts from his three bestselling “whiteboard” books—THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY—to give you the tools you’ll need to thrive in the new economy. Using memorable principles and simple exercises, he’ll lead you and your team on a lively journey fr… |
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MKTG (with Marketing CourseMate with eBook Printed Access Card) $50.00 Created through a “student-tested, faculty-approved” review process with students and faculty, MKTG5 is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners…. |
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The Communicators: Leadership in the Age of Crisis $29.94 The Communicators: Leadership in the Age of Crisis redefines the professional strategies and personal qualities that this current age of incessant crisis demands of leaders in corporate C-suites, boardrooms, courtrooms, and in the corridors of political power. Drawing on dozens of extensive interviews with prominent leaders who describe and reflect on their most significant experiences, Richard Le… |
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Values-Based Selling : The Art of Building High-Trust Client Relationships $14.71 … |
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Made to Stick: Why Some Ideas Survive and Others Die $10.50 Starred Review. Unabashedly inspired by Malcolm Gladwell’s bestselling The Tipping Point, the brothers Heath-Chip a professor at Stanford’s business school, Dan a teacher and textbook publisher-offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of “stickiness”-that is, the… |
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Advertising and Promotion: An Integrated Marketing Communications Perspective $47.88 Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising,… |
