Marketing & Lead Management
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Something Ventured an Introduction to Small Business Management : 26 Part Television Course VHS This 26-part course provides the tools learners and business people alike need to compete effectively in the world of small business. A combination of case studies, business profiles, and wrap-up discussion segments explore and develop key small business themes as part of a comprehensive approach to small business management…. |
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MKTG (with Marketing CourseMate with eBook Printed Access Card) $50.00 Created through a “student-tested, faculty-approved” review process with students and faculty, MKTG5 is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners…. |
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The Communicators: Leadership in the Age of Crisis $29.94 The Communicators: Leadership in the Age of Crisis redefines the professional strategies and personal qualities that this current age of incessant crisis demands of leaders in corporate C-suites, boardrooms, courtrooms, and in the corridors of political power. Drawing on dozens of extensive interviews with prominent leaders who describe and reflect on their most significant experiences, Richard Le… |
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The New Strategic Selling: The Unique Sales System Proven Successful by the World’s Best Companies $6.96 The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing “process,” Strategic Selling presented the idea of selling as a joint venture and introduced the decade’s most influential concept, Win-Win. The response to Win-Win was immediate and helped turn the small company that created Strategic Selling, Miller Heim… |
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MKTG 4 (with Marketing CourseMate with eBook Printed Access Card) $23.81 About This Edition From the Publisher Features An innovative combination of content delivery both in print and online provides a core text and a wealth of comprehensive multimedia teaching and learning assets based on input from user focus groups and surveys, and from interviews with faculty and users. In the newest edition of MKTG, we added two chapters to build… |









