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Sales And Marketing Management Courses

Marketing & Lead Management


Something Ventured an Introduction to Small Business Management : 26 Part Television Course VHS


Something Ventured an Introduction to Small Business Management : 26 Part Television Course VHS



This 26-part course provides the tools learners and business people alike need to compete effectively in the world of small business. A combination of case studies, business profiles, and wrap-up discussion segments explore and develop key small business themes as part of a comprehensive approach to small business management….


MKTG (with Marketing CourseMate with eBook Printed Access Card)


MKTG (with Marketing CourseMate with eBook Printed Access Card)


$50.00


Created through a “student-tested, faculty-approved” review process with students and faculty, MKTG5 is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners….

The Communicators: Leadership in the Age of Crisis


The Communicators: Leadership in the Age of Crisis


$29.94


The Communicators: Leadership in the Age of Crisis redefines the professional strategies and personal qualities that this current age of incessant crisis demands of leaders in corporate C-suites, boardrooms, courtrooms, and in the corridors of political power. Drawing on dozens of extensive interviews with prominent leaders who describe and reflect on their most significant experiences, Richard Le…

The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies


The New Strategic Selling: The Unique Sales System Proven Successful by the World’s Best Companies


$6.96


The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing “process,” Strategic Selling presented the idea of selling as a joint venture and introduced the decade’s most influential concept, Win-Win. The response to Win-Win was immediate and helped turn the small company that created Strategic Selling, Miller Heim…

MKTG 4 (with Marketing CourseMate with eBook Printed Access Card)


MKTG 4 (with Marketing CourseMate with eBook Printed Access Card)


$23.81


About This Edition From the Publisher Features An innovative combination of content delivery both in print and online provides a core text and a wealth of comprehensive multimedia teaching and learning assets based on input from user focus groups and surveys, and from interviews with faculty and users. In the newest edition of MKTG, we added two chapters to build…


Examples Of Marketing Environment Forces

examples of marketing environment forces

Yoli Is Here…. Get Free Samples of Yoli… Get the facts about Yoli Blast Caps.


On Competition


On Competition


$11.18


On Competition, a collection of works by Michael E. Porter, is a critical examination of the dog-eat-dog international economy. A Harvard Business School professor, Porter is one of the most respected and innovative economists of his time. Author of 15 books, he advises key elected officials and business leaders in all parts of the world. On Competition features 13 of his best articles over …

Business and Competitive Analysis: Effective Application of New and Classic Methods


Business and Competitive Analysis: Effective Application of New and Classic Methods


$89.99


“I believe that this book will fill a great need for both full-time competitive intelligence practitioners, and those looking to add analytical skills to their managerial tool kit.”–Bill Fiora, Partner and Founder, Outward Insights “All practicing managers and business decision makers should be grateful to Fleisher and Bensoussan for showing them how their analysis work can…


Marketing Plan Product Analysis

marketing plan product analysis
Perform a SWOT analysis of ABC?

ABC Company offers the mesh. The company offers high quality jackets, suits and sweaters. Today the company performs better than its competitors in terms of market share and product quality. The manager of the company recognizes that more sales can be generated by diversifying the market before the change of seasonal trends in the local market. Company is exploring international markets to export their products. For best performance in the local market, the company plans to eliminate deficiencies in its service personnel through training.

Strengths: competitive price, marketing strategy, high quality products / services are the assets of ABC co. Weaknesses: Limited product, the absence patent, functional limitation, the lack of business alliances are likely to decrease the fiscal weakness, lower interest rates, expansion Product line / service by the threats of ABC lifestyle changes of consumers, the slowdown in the economy or the economic slowdown, price wars among competitors

Product Positioning (1)- www.MarketingPlanNOW.com -


Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy


Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy


$14.46


Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities.Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business’s search strategy can have a dramatic impact on how consumers interact with that bu…

L.L. Bean: The Making of an American Icon


L.L. Bean: The Making of an American Icon


$0.49


L. L. Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with customers’ needs, L. L. Bean embodies the best qualities long associated with traditional American living: rugged individualism, stubborn determination, an…

Opening a Restaurant or Other Food Business Starter Kit: How to Prepare a Restaurant Business Plan & Feasibility Study: With Companion CD-ROM


Opening a Restaurant or Other Food Business Starter Kit: How to Prepare a Restaurant Business Plan & Feasibility Study: With Companion CD-ROM


$19.97


Restaurants are one of the most frequently started small businesses, yet have one of the highest failure rates. Survivors need a powerful strategic advantage: a sound business plan and feasibility study prior to opening. A new study from The Ohio State University has found the restaurant industry failure rate between 1996 and 1999 to be between 57-61 percent over three years. Don’t be a statistic…