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Real Life Companies in Second Life – Advertising/Marketing


The Greatest Movie Ever Sold


The Greatest Movie Ever Sold


$7.05


Since the advent of recording devices and on-demand services, consumers have been bypassing commercials like never before, so advertising agencies have stepped up their use of product placement. In The Greatest Movie Ever Sold, Morgan Spurlock (Super Size Me) renders the process transparent as he documents his attempts to get Madison Avenue to fund his film. After a flood of rejections, he takes a…

Top Ranked: Promoting Your Small Business on the Internet


Top Ranked: Promoting Your Small Business on the Internet


$2.99


There are over 29 million small businesses in the United States alone! Many of these businesses struggle to market to customers, and don’t necessarily have the same resources available to them as larger businesses.This book describes several ways to use the internet to promote your business, sell products and services, and reach new and existing customers.The methods in this book were all used by …

Designing Brand Identity: An Essential Guide for the Whole Branding Team


Designing Brand Identity: An Essential Guide for the Whole Branding Team


$23.97


Product Description Who are you? Who needs to know? Why should they care? How will they find out? In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding. Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five-phase process for creating an…

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)


Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)


$11.89


Stop pushing your message out and start pulling your customers inTraditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and …



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